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The Cartographer
How Do Global Audiences Take Shape? The Role of Institutions and Culture in Patterns of Web Use
November 12, 2015 Β· Declared Dead Β· π arXiv.org
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Authors
Harsh Taneja, James Webster
arXiv ID
1511.04094
Category
cs.CY: Computers & Society
Cross-listed
cs.SI
Citations
66
Venue
arXiv.org
Last Checked
5 months ago
Abstract
This study investigates the role of both cultural and technological factors in determining audience formation on a global scale. It integrates theories of media choice with theories of global cultural consumption and tests them by analyzing shared audience traffic between the world's 1000 most popular Websites. We find that language and geographic similarities are more powerful predictors of audience overlap than hyperlinks and genre similarity, highlighting the role of cultural structures in shaping global media use.
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