Engagement, User Satisfaction, and the Amplification of Divisive Content on Social Media

May 26, 2023 Β· Declared Dead Β· πŸ› PNAS Nexus

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Authors Smitha Milli, Micah Carroll, Yike Wang, Sashrika Pandey, Sebastian Zhao, Anca D. Dragan arXiv ID 2305.16941 Category cs.SI: Social & Info Networks Cross-listed cs.CY Citations 83 Venue PNAS Nexus Last Checked 4 months ago
Abstract
In a pre-registered algorithmic audit, we found that, relative to a reverse-chronological baseline, Twitter's engagement-based ranking algorithm amplifies emotionally charged, out-group hostile content that users say makes them feel worse about their political out-group. Furthermore, we find that users do \emph{not} prefer the political tweets selected by the algorithm, suggesting that the engagement-based algorithm underperforms in satisfying users' stated preferences. Finally, we explore the implications of an alternative approach that ranks content based on users' stated preferences and find a reduction in angry, partisan, and out-group hostile content, but also a potential reinforcement of pro-attitudinal content. The evidence underscores the necessity for a more nuanced approach to content ranking that balances engagement and users' stated preferences.
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