Follow the Norm: Accounting for Fine-Tuning and Prompt Effects on Model Rationales

Normative datasets are often used to train and align AI systems, but the norms they contain can function as action-guiding patterns rather than neutral moral knowledge. We propose treating the AI system as a proxy actor and test whether dataset-level norms can shift it away from its baseline safety behavior when it faces high-conflict dilemmas. We make three contributions. First, we demonstrate in controlled experiments that norm-breaking fine-tuning yields norm-divergent actions justified by self-interested rationales, suggesting a systematic shift in patterns of justification. Second, we establish a practical audit trail linking downstream justifications to upstream norms using mixed methods. Third, we show that system prompts can both suppress and elicit these patterns. We conducted experiments on three models (LLaMA-3.2-11B, Qwen-3.5-9B, and Pixtral-12B) using Low-Rank Adaptation (LoRA) fine-tuning on Social Chemistry 101 Fairness/Cheating (norm-following vs. norm-breaking) with prompt steering. Across all three models, we find that norm-breaking fine-tuning shifts the model's default rationale style from safety compliance to instrumental self-interest, whereas system prompts can override this behavior. Our results support a distributed view of alignment in which observed behavior depends jointly on training data, fine-tuning, and prompting, motivating norm-aware documentation and rationale logging for contestable oversight.