Rethinking Item Tokenization in Generative Recommenders: From Fixed Atoms to Semantic Subwords

In generative recommender systems, items are typically tokenized into fixed-length semantic ID sequences for autoregressive next-item prediction. However, for user-context modeling, this fine-grained representation triggers Intra-item Attention Overload: excessive attention is spent on low-level intra-item dependencies rather than high-level inter-item behavioral transitions. To address this, we propose Semantic Subword Tokenization (SST), which represents historical items as variable-length semantic subwords while preserving fixed-length target decoding. SST first applies Item-level Subword Tokenization (IST) to merge stable adjacent atom tokens into compact semantic subword tokens, thereby reducing intra-item reassembly in the encoder. It then introduces Behavior-induced Co-occurrence Augmentation (BCA) to inject coarse-grained semantic prefix transition signals, guiding the freed modeling capacity toward inter-item behavioral regularities. Extensive experiments on three public datasets and three generative recommender backbones show empirical improvements of SST over fixed-length and transferable variable-length SID baselines. Code is available at https://github.com/mxrcandy/Semantic-Subword-Tokenization.